Then this campaign caught my attention (on the big screen) for the wrong reasons. There was so much spend - MTN created a soundtrack, they activated on the field. Sharman says he was exposed to it for the first time on the big screens at Ellis Park, where there were a whole lot of activations happening to say farewell to the national rugby team ahead of the Rugby World Cup. This week, Aldo Shoes' campaign with the Springboks is the zero pick for Mike Sharman, co-founder of digital communications agency Retroviral. The week's advertising "heroes" and "zeros" with Retroviral co-founder Mike Sharman - on The Money Show Screengrab from Aldo Shoes campaign for the SpringboksĮvery week The Money Show highlights the week's advertising “heroes” and “zeros”. Bruce Whitfield and Retroviral's Mike Sharman discuss why the ad's just not good enough to flight ahead of the Boks' World Cup showing.
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